Email marketing plays an important role at Airbnb. We are sending bilion of emails at scale.
Here is a central location to find everything you need to understand the strategy and tools Airbnb has used over the years.
Airbnb does a great job of keeping these emails very pointed so that the user is never uncertain what they are being called on to do.Email Marketing Case Study: Airbnb vs. HomeAway in 2017
At the end of the year, Airbnb sends a summary roundup email, allowing you to reminisce about your past trips. Their use of dynamic content for cities and nights makes it feel personalized, relevant, and resets the funnel back to “inspire,” encouraging users to think about where they want to go next.Litmus Review How Airbnb Uses Email to Build Brand Trust in 2016
This is no shot in the dark. They didn’t send it to their entire list. They sent it to me and only me as a result of my behavior. Now that is personalization.5 Reasons We Love This Behavioral Email From Airbnb in 2014
They want to make sure they get to me before I go and book a hotel, for example. So it’s a really powerful email. They just do so many things right in terms of copywriting, design, responsiveness. It’s really – they do a great job with it.A page of Airbnb email marketing playbook in 2015
Hats off to Airbnb for their welcome email, I can’t wait to see what they’ll send to my inbox next!Email Marketing We’re Geeking Out About in 2016
Airbnb Experimenting Reporting Framework also used for email experiments
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