Benchmark is a serious candidate for any business. As they have a great flexibility in their pricing and features. It is also one of the best alternative to Mailchimp when you are considering a free plan, for up to 2000 subscribers.
If you need more, they offer 4 plans: Medium, Large, Extra Large and Massive. With a price based on the number of subscribers you have (List Based Pricing Model). For example the Medium plan will cost you $31,99 / per month for 2500 subscribers and $254,99 / per month for 50,000.
All paid plans include their best features such as cart abandonment automation, A/B testing, signup forms. Drip is also one of these tools offering all their features to paying customers.
You can try BenchMark Email for free.
The Free Plan
Send email campaigns to up to 2,000 of your subscribers for $0 per month. Upgrade whenever you’re ready and gain access to additional enterprise features.
This is a good way to try the tool or start a list for your side project.
Paid plans details
For 1,000 subscribers
From 55,000 subscribers
From 125,000 subscribers
From 1,070,000 subscribers
What's included in this plan?
All paid plans include their main features. The biggest gap in terms of features is from Free to Medium.
|Signup Forms||Signup Forms|
|RSS Email Campaigns||RSS Email Campaigns|
|Responsive Templates||Responsive Templates|
|List Management & Segments||List Management & Segments|
|List Hygiene||List Hygiene|
|Insanely Simple Drag & Drop Editor||Insanely Simple Drag & Drop Editor|
|Google Analytics Tracking||Google Analytics Tracking|
|Email Delivery Management||Email Delivery Management|
|Basic Drip Campaigns||Basic Drip Campaigns|
|❌||Behavior-based Email Follow-up Automation|
|❌||Behavior-based List Management Automation|
|❌||Website Engagement Automation|
|❌||Automated Customer Journey Templates|
|❌||Cart Abandonment Automation|
|❌||Data Security Pin|
|❌||Master & Sub-Accounts|
They offer a 25% Discount For Non-Profit Organizations. (GetResponse offers a % 50 discount)
Benchmark free plan is for sure a great alternative to Mailchimp and MailerLite. When you look at their paid plans, they are on the same range as its competitors. It's an easy to use tool with lots of features available.
Automation Pro, is a good feature to start with marketing automation but you might want to consider a more powerful tool such as Drip for more complicated workflows.
Benchmark is also pretty sneaky about this feature as you can create and try automations in the free plan but you will have to have a paid plan for activating it...