Klaviyo Pricing

Klaviyo Pricing



Klaviyo offers a free plan of up to 500 contacts. After that, It’s based on your subscribers count. For example:

  • 1,000 contacts will cost you $30,
  • 10,000 contacts will cost you $150,
  • 100,000 contacts will cost you $400 
  • 50,000 contacts will cost you $700.

The premium plan has all features minus what you would expect as a corporation. 

You can use it for free forever as long as you don't send more than 300 emails per day. 

Klaviyo Plan in details


300 emails/day




  • Unlimited contacts

40,000 emails/mo




  • All Free features
  • No daily sending limit

60,000 emails/mo




  • All Lite features
  • Remove Sendinblue logo from emails
  • A/B Testing
  • Advanced statistics

120,000 emails/mo




  • All Essential features
  • Facebook ads
  • Multi-user access
  • Landing pages
  • Marketing automation

Enterprise plan

If you have more than 200,000 subscribers, you reach out to them to discuss about an Enterprise plan. You can always request a quote for their Enterprise plan which offers extra features: 

  • 10+ seats
  • Managed setup and priority support
  • Dedicated account manager
  • Dedicated infrastructure
  • Priority sending
  • SSO (SAML)

Features by plan

All plans include the same features, here is what each feature can help you achieve. 

Unlimited Contacts
Mobile-friendly email designer
Email template library
Email & SMS personalization
SMS marketing
No daily sending limit
Remove Sendinblue logo
A/B testing
A/B Testing
Send time optimization
Facebook ads
Retargeting ads
Landing page builderFirst 5 included
Unlimited contacts & details
Advanced segmentation
Customizable signup forms
Sales CRM
Transactional email and SMS sending
Core API features
Advanced templating language
Dedicated IP includedIncluded in all monthly plans of 350,000+ emails
Workflow editor
Page tracking
Marketing automation workflows

Up to 2,000 contacts

Up to 2,000 contacts

Up to 2,000 contacts

Real-time reporting
Geography & device reporting
Heat map reporting
Advanced open & click stats
API & plugins
Email support
Phone support
Dedicated account manager
Multi-user accessFirst 3 included
$12 per additional user (up to 10)
Service Level Agreement (SLA)


Klaviyo can be more expensive than its direct competitor: ActiveCampaign, but the value that you will get out will be higher. 

If you are looking for an all-in-one solution including an Email service provider, CRM and landing page builder, Klaviyo is a strong option to consider.