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ActiveCampaign Pricing

ActiveCampaign Pricing

Overview

ActiveCampaign offers four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $129 a month) and Enterprise (from $229 a month). These prices are if you pay annually.

Note that this is for 500 subscribers, they increase when your list grows. Similar to Drip, each plan includes all features such as automation, autoresponders and a email template builder.

Like most of the ESP in this category, (Except Benchmark and Mailchimp), ActiveCampaign does not offer a free plan. Though you can try it for free for 14 days.

Pricing details

Instance 1
Lite

For 1000 subscribers


$17/mo

Try for Free
Plus

For 1000 subscribers


$49/mo

TRY FOR FREE
Professional

For 1000 subscribers


$129/mo

TRY FOR FREE
Enterprise

For 1000 subscribers


$229/mo

TRY FOR FREE

For larger subscriber lists

Here is an idea of what you'l pay if your list is larger than 10,000 subscribers.

Contacts

​Lite

Plus

Professional

Enterprise

10,000

$139 / mo

$249 / mo

$349 / mo

$499 / mo

25,000

$225 / mo

$319 / mo

$599 / mo

Request Pricing

50,000

$299 / mo

Request Pricing

Request Pricing

100,000

$459 / mo

Features by plan

See below all the features associated to the 4 tiers offered by ActiveCampaign. 

LitePlusProfessionalEnterprise
Unlimited sendingEverything from LiteEverything from PlusEverything from Professional
Email MarketingUnlimited sendingUnlimited sendingUnlimited sending
Send NewslettersCRM w/ Sales AutomationSite MessagingUnlimited Users
Marketing AutomationContact & Lead ScoringAttributionCustom Mailserver Domain
Chat & Email SupportDeep Data IntegrationsUp to 50 usersDedicated Account Rep
Up To 3 UsersCustom User Permissions❌ In-depth Onboarding
❌ Custom Domain❌ Free Design Services
❌ Custom Branding❌ Free Social Data
❌ One on One Training❌ Phone Support
❌ SMS Marketing❌ Uptime SLA
❌ Up to 25 users❌

Available discounts

They offer a 20% discount for non-profits. Simply contact them.  

Conclusion

ActiveCampaign pricing model is rather complex as they combine a pay-per-subscriber and pay-per-feature model.
While its direct competitor: Drip only does the first model. So the Lite plan will only be interesting for small subscriber list up to 2,500 subscribers.

Beyond this, you should question or not if ActiveCampaign is the right tool for you. For that amount of subscribers you probably don't need too much from your newsletter tool and might want to consider a free option with Benchmark Email or MailChimp. 

If you have 10,000 subscribers, it's kind of the same story as you'll have to pay $249 per month versus $149 with Drip and the same features. Minor SMS Marketing which only few business really need.

One good thing about them is that they will help you migrate to their tool for free on any plan.
So ActiveCampaign is a pretty expensive tool but feel free to try it for 14 days, no credit card required. 

Try ActiveCampaign for Free

FAQ

What is a contact?

A contact is a single person you have recorded in your account. Think of 1 email address being 1 contact.

Is there a setup cost?

Absolutely not. All plans are month to month with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime.

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Around the Internet

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Email Service Providers

  • Constant Contact
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Pricing comparison

  • ActiveCampaign Pricing
  • GetResponse Pricing
  • Klaviyo Pricing
  • AWeber Pricing
  • Drip Pricing
  • Constant Contact Pricing
  • Sendinblue Pricing

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We review the best Email Service Providers and Email Marketing tools to help you find the right tech for your business.
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