Mailchimp is definitely one of the cheapest provider on the market. With the Forever Free plan for up to 2,000 contacts and 12,000 emails per month (with ads).
Then for the Growing Business plan, it starts at $10 per month for 500 contacts and unlimited emails. The last plan, Pro Marketer, adds more advanced email marketing features to your current plan for $199 per month.
If automation is a key feature of what you are looking for, you should directly check out ActiveCampaign pricing. As this one of the most advance ESP in that regards.
Additional remarks about MailChimp pricing
MailChimp follows 2 pricing model: the main one being on the number of subscribers you have. The second being useful only if you are sending emails occasionally, they offer a system of Email Credits
Pay-per-subscriber model details
|Total Subscribers||Emails per month||Monthly cost|
|0 - 2,000||12,000||Free|
|0 - 500||Unlimited||$10.00|
|501 - 1,000||Unlimited||$15.00|
|1,001 - 1,500||Unlimited||$20.00|
|1,501 - 2,500||Unlimited||$30.00|
|2,501 - 2,600||Unlimited||$35.00|
|2,601 - 2,700||Unlimited||$40.00|
|2,701 - 5,000||Unlimited||$50.00|
|5,001 - 5,200||Unlimited||$55.00|
|5,201 - 5,600||Unlimited||$65.00|
|5,601 - 10,000||Unlimited||$75.00|
|10,001 - 10,200||Unlimited||$80.00|
|10,201 - 10,600||Unlimited||$90.00|
|29,501 - 31,000||Unlimited||$225.00|
|31,001 - 52,000||Unlimited||$250.00|
|52,001 - 54,000||648,000||$275.00|
|54,001 - 56,000||672,000||$300.00|
|90,001 - 100,000||1,200,000||$475.00|
|100,001 - 105,000||1,260,000||$500.00|
|105,001 - 110,000||1,320,000||$525.00|
MailChimp's Email Credits pricing model details
|Email Credits||Price per email||Prepay amount|
Features by plan
|Emails per Month||12,000||Unlimited*||Unlimited*|
|Guides and Tutorials||✅||✅||✅|
|Remove Mailchimp Footer||❌||✅||✅|
|Email and Chat Support||First 30 days (email only)||✅||✅|
|Use Custom Domains||$99/year||$99/year||$99/year|
|Google Remarketing Ads||✅||✅||✅|
|Segmentation and Tagging||✅||✅||✅|
|Send Time Optimization||❌||✅||✅|
|Delivery by Time Zone||❌||✅||✅|
If you are just getting started with email marketing or need a simple tool to send emails to a couple hundreds of subscribers, MailChimp free plan will be perfect for you.
The other good alternatives would be to consider Benchmark or MailerLite.
Just remember that every email you send will have MailChimp's logo at the footer of your email.
Looking for more features and more flexibility? You can always opt in for a MailChimp paid plan.
Though some other email service providers offer more features for less in their paid plans. The best example being GetResponse which is cheaper than MailChimp for 10,000 subscribers.
Is the Free plan really free forever?
It sure is. As long as you’ve got 2,000 or fewer subscribers you can send up to 12,000 emails per month without paying us a dime. We won’t even ask for a credit card.
What payment methods do they offer?
They accept all major credit cards, PayPal, and (in select countries) direct debit. They also support transactions in a range of currencies.
How do I switch from being a free to paid user?
You can become a paid user at any time by going to the Billing page in your account and changing your plan. Make a selection and we’ll tell you the price based on the number of subscribers you have.
Do they have pricing for high-volume senders?
We do indeed. If you send to a list of more than 50,000, we have a high-volume plan that can meet your needs. Simply input the number of subscribers into the calculator above and we’ll find the right plan for you.