Everything you need to know about GetResponse
GetResponse is an email marketing platform. It empowers your business to create lasting relations with your customers through smart engagement of your customer base.
Its deliverability rate is firmly 99.5%, and that’s guaranteeing that your messages will reach the designated inboxes of your clients and customers alike.
If you’re in need of email marketing service. It’s crucial to find a platform that’s anything but difficult to use and has every one of the instruments you need to make effective email marketing campaigns.
The best email marketing services have simplified tools like email editors, automated workflows and contact list management. Fortunately, GetResponse has all the best of tools for you.
GetResponse tags itself as “The World Easiest Email Marketing Software” for any business with the intention of conveying newsletters, email marketing campaigns, online surveys, and follow-up autoresponders. GetResponse is available in a total of 24 languages and it serves an estimate of 350,000 customers or more from 183 countries, delivering about 12 billion emails per year.
GetResponse also offers a lot of incredible features that have surpassed what many marketers would anticipate from any email marketing service provider. There are a ton of unique qualities that make GetResponse emerge, from the landing page creator to the ability to engage your clients, customers, and partners through live webinars.
GetResponse is an email marketing software that has revolutionized email marketing since its inception is 1998. It was started single-handedly by Simon Grabowski, the current CEO in 1997. The email marketing platform’s aim since the very inception was to create a mailing list and send out automated emails to customers at stipulated time intervals.
In 1997, Simon Grabowski launched the first auto-responder, in 1998 it had registered its domain and set up its first office in Poland. In 2000, Smart Auto-responder was launched to simplify answering of emails. By 2003, GetResponse grew to a number of 6 employees and in 2004, it grew further by establishing a Canadian support team. In 2007, GetResponse releases its first templates and also opens Halifax Office. Progressively, the email templates increased to 150 the subsequent year. 2009 witnessed GetResponse’s entry into the global market. Operating in all continents including Oceania, this led to it being ranked No 2 Email Marketing Provider by Website Magazine.
The number of employees reached 100 in 2010, thereafter GetResponse was crowned “World Easiest Email Marketing” in the next year. GetResponse sent 12 billion subscribers email in 2012 and won 1st Stevie Award for Email Creator and Landing Page Creator.
GetResponse was the first email marketing service provider to truly introduce Responsive Email Design, winning 9 Stevie Awards in 2013 and gathering a total of 300,000 customers. Four years later, GetResponse had grown 350,000 customers in 183 countries and available in 24 languages; launching Marketing Automation, Perfect Timing, The Forms, and Global View.
What is it known for?
GetResponse is globally trusted and its success depends vigorously on the fulfillment of its partners. Its email marketing platform customers consist of world’s most reputable organizations and brands such as Lynda, Hilton, Carrefour, Shaw, UNESCO, Inglot, Tiger Woods Foundation, Paylane, CD Projekt, ClickMeeting, AVON, and IKEA.
GetResponse is best known for business email marketing services and a handful of which includes:
- Highly Integrated CRM
- Smart Email Auto Responder
- Responsive Email Design
Highly Integrated CRM
One of the most disappointing parts of utilizing some notable CRM devices is the need to send out information to CSV and once more into your email marketing tool with the end goal to do mail-outs (or the need to trade information from your email marketing tool into your CRM to include leads).
GetResponse CRM tool initially could perform rather simple tasks but as of late GetResponse have increased their functionality on this front. The CRM is presently incorporated with the majority of GetResponse’s email marketing functionality and you can add clients to a CRM pipeline dependent on their action (completion of forms, the opening of emails, purchases, and so forth) or trigger autoresponders dependent on the adding of another contact to a pipeline.
It’s exceptionally shrewd stuff, no comparable email marketing product offers such a firm integration amid autoresponders and CRM pipelines.
Smart Email Auto-Responder
Autoresponders are e-newsletters that are sent to your subscribers at interims dictated by you-you can set them up that instantly after someone joins your mailing list, they get an appreciation message from your business; after seven days they could get a markdown offer for a portion of your product or services; after three weeks they could get an encouragement to follow your social media posts, Etcetera.
GetResponse’s auto-responder usefulness is a vital selling point – it offers a standout amongst the most wide-spread capabilities accessible. You can decide to send time-based emails or action-based emails; time-based options consist of cycles just like the instances above, for example, users or subscribers actions or information activates action-based messages, for instance, subscription to specific lists, modifications in contact preference, birthday celebrations, modifications in subscriber/user data, etc.
Responsive Email Designs
GetResponse responsive email designs functionality made it ahead of its competitors for a long while. It automatically alters your e-newsletter’s template so that if a client is viewing it on a mobile phone, the design and fonts will be consequently optimized for the device.
Most competing email marketing providers have gotten up to speed with this now, and likewise, offer responsive email designs yet GetResponse is superior to anything most comparable providers offer with regards to displaying a responsive preview of your e-newsletter. You can likewise get a responsive preview of what your email looks like when the screen is utilized in either portrait or landscape mode.
There are quite a number of features that GetResponse shares with its competitors in the email marketing world. There are a handful of exquisite features that make GetResponse stand out.
- Split Testing (A/B Testing)
- Marketing Automation
- Friendly Landing Page Creator
Split Testing (A/B Testing)
Another of GetResponse watery features is its split testing functionality. A/B testing is a crucial feature in online marketing. If you want to test and adjust your email campaigns for peak performance then. GetResponse A/B testing is the best tool for you. With this technique. You will be enabled to quantify the performance of every message component in terms of conversion and ascertains which is more effective.
In simple terms, you make two adaptations of an action with a type of metric to track achievement. At that point, you essentially determine which variant is better. To get results, you comprehensively investigate both variants at the same time. Using your metric, you the judge which one worked better and subsequently apply that variant in reality.
It’s broader than that offered by several competitors because it enables you to split test up to five distinct messages. On the other hand, a few competitors do not offer any part testing and a handful permits only two or three.
This is one of the GetResponse key features because it helps users get more sales with little effort.
GetResponse Marketing Automation is versatile and develops with your business. It brings users ideas to life by enabling them with the ability to:
- Set up even the most complicated campaigns with a drag-and-drop workflow builder.
- Design the whole user experience with straightforward yet amazing workflow.
- Build several scenarios and get a real-time perspective of your clients’ journey.
- Use the e-commerce capacities to track and address the users that abandon their carts, site guests, and effective purchases.
- Users utilize GetResponse Marketing Automation to create instinctive workflows by masterminding ready-to-use blocks. GetResponse Marketing Automation allows you to make automation scenarios dependent on client behavior. Take actions dependent on chosen conditions that subscribers choose and apply channels to expand the effect and add a laser-sharp focusing on your actions. With GetResponse Marketing Automation users can address their targets and meet KPIs. Visual workflow can enable you to drive your marketing communication regardless of your goal.
The relevance of your email marketing campaigns is heightened with marketing automation. That is the reason 57.67% is the average open rate with marketing automation.
Friendly Landing Page Creator
Online advertising campaigns that make utilization of landing pages will, for the most part, create undeniably leads if . As opposed to just directing individuals to a website. They direct clients toward appealing pages containing vivid information and a fresh, well-structured data capture form.
GetResponse offers something exceptionally helpful in this regard that the vast majority of its competitors don’t: not just any landing page creator but one that is very mobile-friendly. Other competitors expect you to make utilization of a paid third-party landing page creating tool however none are as sophisticated as GetResponse.
GetResponse’s Landing Page Creator is much advantageous. But you will need to be on one of the more costly plans to have access to the fully-featured version.
GetResponse’s landing page is an unquestionable feature and grants you access to an unlimited number of landing pages to prospective subscribers.
- Starting price is $15.00/month. See details.
- 30-day trial. No credit card required.
- No Free plan.
- Price based on the number of subscribers.