Drip Pricing - Overview
Drip offers to use all features on all plans. By only charging per the number of users, they allow you to take full advantage of their tool. This is what got me into Drip as I was tired of a Pay-per-feature pricing model.
Integrations and automations are the features you want when you signup for Drip. Otherwise you would go with Mailchimp.
Note that having the possibility to connect to other apps if really good but could get expensive in the long run if you have a fragmented toolbox. But this is independent from Drip.
In any case, you can try Drip for free for 14 days.
Drip Plans in details
Basic
Up to 2500 subscribers
$
49
/mo
Pro
Up to 5000 subscribers
$
99
/mo
Enterprise
5001+ subscribers
Varies
Enterprise plan details
As the monthly price is based on the number of subscribers, the Enterprise plan price varies quite a lot.
Here is a table to get an idea of what you'll have to pay for 10,000 or 100,0000 subscribers.
Subscribers | Price per month |
|---|---|
10,000 | $149 / mo |
50,000 | $549 / mo |
100,000 | $1,049 / mo |
Features by plan
All plans include the same features, here is what each feature can help you achieve.
Features | Basic, Pro and Enterprise |
|---|---|
Integrations | Marketing is easier when your tools play nicely together. Seamlessly integrate every aspect of your business, with many ways to connect, and see it all in one place. |
Tracking | Drip’s tracking code delivers insights into who your customers are and what they want. With full customer timelines for each person that interacts with your business, Drip is finally your single source of truth. |
Marketing Automation | The best marketing goes beyond email blasts. Send intelligent campaigns using email, Facebook, and more that adapt to your customers' interests and behavior. Plus, Drip’s industry-leading deliverability rates make sure you land in the inbox. |
Personalization | Marketing that’s more human makes everything better. With Drip, you’ll delight your customers and sell more online, with hyper-relevant content, recommendations, and more. |
Analytics and Reporting | When it comes to selling more online, we know how important it is to see the health of your business as a whole—and then be able to make actionable choices, based on what you know. |
Available discounts
When you signup for an annual plan with Drip, you will get 2 months free.
Here is how they explain it:
Drip works on a credit system, so when you purchase an annual plan, you get two months of free bonus credits added to your account. When your subscriber count grows, and you move up a plan, your credits get used more quickly at your new rate. If some of your contacts unsubscribe, or you decide to prune your list - we’ll simply move you move down a plan, and you’ll continue to use your credit balance a bit slower.
Whenever your account runs out of credits, we’ll automatically extend your membership on an annual basis, and once again, add two new months of free bonus credits at your updated plan level.
They also offer a 30% off discount for non-profit organizations and charities. You just have to signup and then contact their support team.
Conclusion
Starting at $49 per month, Drip is definitely not the cheapest option on the market (ActiveCampaign starts at $29). But you know you'll great value for that price.
Especially if you need a powerful marketing automation tool. And integrations with other SaaS softwares you are using for your business. Read more about Drip Integrations in our review.
The price you'll pay monthly can scale quickly based on the number of subscribers on your list. But it is easy to segment and delete inactive subscribers that would not bring any value to your business anyway. With that in mind, you don't have to worry about reaching the user limit of your plan.
If you only need to send very basic newsletters consider more a Benchmark or Mailchimp. They'll do the job really well.
If you plan to go big on email marketing for your business, it will only be valuable to learn how to make the most out of Drip's automations and other features now. You can also take an accelerated course on email marketing here.
You can always start for free or get a demo if you don't want to get your hands dirty.