Are you in search of an all-in-one marketing and automation CRM platform? This MailChimp vs HubSpot comparison can help you find the right option. Investing in the right all-in-one CRM platform can help you take your business to a whole new level – increasing your customer pool, engagement, and revenue generation.
Such platforms are designed to help your business get deeper insights into your prospects, automate your marketing and sales tasks, whilst connecting you to your customers. In addition to allowing you to execute your sales, marketing, and automation process, the best CRM platforms connect you to other resources including social media and deep analytics to give you the position of your business.
So, with the best CRM platform, you can perform all your tasks in one place – saving you time and costs – so you can direct these resources to other areas of the business. To help you choose the right option, we’ve detailed a MailChimp vs HubSpot comparison below.
Table Of Contents
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- Integrations & Extras
- Support
- Price
- Feature Comparison Table – MailChimp Vs HubSpot
- MailChimp Vs HubSpot – Which Is Better?
What’s The Main Difference Between MailChimp And HubSpot?
MailChimp is an all-in-one marketing platform that allows you to manage the marketing and customer service part of your business. MailChimp is specially built for small and midsized businesses. Some of the key features the platform offers include email marketing, marketing automation, and transactional emailing.
Additionally, MailChimp allows businesses to build their ecommerce sites, market, and sell their products whilst the MailChimp domain hosts the sites. HubSpot is a fully online platform that functions as an inbound marketing and sales tool designed to help businesses pull in visitors, convert leads, and grow their customer pool.
The platform is built with four key hubs – i.e. marketing, sales, service, and CMS. With the marketing hub, the platform allows you to explore features such as lead generation, marketing automation, and deep analytics to show you the effectiveness of your campaigns. The sales hub on the other end allows you to explore features such as advanced CRM, meeting schedules, and quotation services to seamlessly connect you to your customers.
The service hub on the other end gives you a chance to show your customers how you care for them – giving you access to features such as tickets customer feedback, and knowledge base. The CMS hub shares an innovative tool for comprehensive content management.
The hub uses features such as the drag and drop editor, SEO recommendations, and website themes. Furthermore, HubSpot offers a heap of integrations to further connect you to countless other features. HubSpot also hosts a dedicated online training platform – the HubSpot Academy – whose sole purpose is to provide digital marketing training programs that come in handy for marketers, sales personnel, and developers.
Overall Ease of Use
MailChimp is built with excellent creativity – offering a selection of pre-designed templates and innovative design building tools to make your processes unique. However, MailChimp is particularly designed for businesses that want to get creative with their content. Using the creative studio, you can build campaigns and other projects from scratch.
The tool also features a content studio that allows you to sync your store and edit images and files in one place. Yet, even with the comprehensive building and design tools, it still maintains an extremely user friendly interface that is easy to navigate. HubSpot on the other end is built with an equally modern looking and intuitive interface.
The tool is packed with all the features on a single dashboard page – allowing you to access them through the simple drop-down menu. HubSpot even offers a beginner’s tour of how to use the platform when you first log into your account.
Winner: MailChimp and HubSpot both perform well when it comes to the overall ease of use. Whilst they deliver great creativity and allow you to curate campaigns how you want – making them both equal winners.
CRM
As CRM tools, MailChimp and HubSpot are packed with several features.
Pipeline Management
MailChimp doesn’t have an integrated pipeline management tool. However, it offers native integration with Pipedrive. The Pipedrive integration allows you to send contacts and segments from the app to MailChimp. Furthermore, the app’s sales pipeline management function allows you individually focus on all your deals – whether you access the integration via PC or your smartphone.
HubSpot is designed with an integrated pipeline management tool – allowing you to customize your pipeline to match your sales process. With HubSpot’s pipeline management, you can add, edit, and delete deal stages without needing any technical expertise.
You can also push forward your deals by assigning tasks to your teammates. HubSpot even has a Trello’s list-style drag and drop pipeline layout where you can move the deals through different stages based on the status. Additionally, you can track the progress and health of your pipelines as well.
Deal Management
Similarly, MailChimp’s integration with Pipedrive offers features that optimize your deal management processes. HubSpot on the other end offers better deal management functions. You can even customize your sales setting to optimize your deal management process – allowing you to restore deleted deals, limit access to accounts based on the users, as well as add pipeline automation. You can even create and manage new deals on the platform.
Activities
MailChimp tracks basic user activity. However, for a more comprehensive activity tracking, it offers native integration with apps such as Zendesk. HubSpot tracks activities such as your emails, calls, tasks, and contact records, amongst other activities in the platform. It also offers a reasonable filter system to allow you to quickly access information on a certain activity.
Contact management
built with deep segmentation features and tags/contact profiles that track your customer patterns and allow you to send out more effective campaigns that target the right visitors.
HubSpot offers excellent contact and lead management features as well. The tool allows you to add company and contact records, log sales activities automatically, and even track interactions with your contacts. Furthermore, it allows you to segment and tag contacts – ensuring they receive the right campaigns meant for them.
CRM winner
HubSpot takes the lead when it comes to CRM features. Whilst each tool does a pretty good job – HubSpot offers more superior and advanced features without integrating with other apps.
Platform
MailChimp and HubSpot are also capacitated to offer a range of automation and other marketing features. Amongst the common features the tools boast include automation, lead scoring, tracking, and reporting.
Automation
MailChimp offers advanced marketing automation features. The platform allows you to design personalized campaigns and journeys based on customer activities using conditional logic and branching points. The tool even offers native integrations with other apps – allowing you to unlock extra automation features.
What sets MailChimp apart from HubSpot is that it is designed with transactional email features as well. The transaction email feature allows you to automatically send out informational and trigger-based emails using the MailChimp API or SMTP.
HubSpot on the other end offers award-winning marketing automation features that g beyond just email campaigns – allowing you to explore other functions such as webhooks, score leads, rotate leads to ale, and even trigger internal notifications.
You can even automate your campaigns without using codes. Furthermore, the tool allows you to create targeted and multi-stage workflows within the CRM tool. The tools’ visual editor even makes it easy to imagine and create your workflows. The tools’ advanced segmentation can also be used to determine what to add to your workflows and when it is necessary.
Lead Scoring
Using MailChimp, you can use landing pages and create opt-in email automation for lead generation. However, to enjoy advanced lead scoring, the platform offers a selection of native integrations with other apps. HubSpot on the other end features a built-in HubSpot Score feature designed to optimize your lead scoring efforts. Once you log on to your HubSpot account, you will be able to set your desired lead scoring features.
Tracking
MailChimp offers detailed site tracking and campaign tracking – allowing you to track customer activity on your site whilst giving you insights into the performance of your campaigns. HubSpot offers a unique proprietary HubSpot tracking code that is unique to each subscriber account. It allows the tool to track site trafficking.
Reporting
MailChimp offers deep analytics – allowing you to track the effectiveness and performance of your platform. It even offers digital marketing analytics and reporting tool which offers real time campaign data for you to view on your smartphone. You can even view all essential metrics in a single view.
The app even integrates with other apps such as Google Analytics for deeper analytics. HubSpot offers advanced reporting and analytics across its marketing and sales hub. However, to enjoy more advanced reporting with qualitative data, you want to upgrade to the tool’s Professional plan.
Platform Winner
Whilst MailChimp does a better job at marketing automation and reporting, HubSpot still takes the lead thanks to dedicated systems across its automation, lead scoring, tracking, and reporting.
Email Marketing Features
Amongst key email marketing features, MailChimp and HubSpot offer adequate spam testing and deliverability rates.
Spam & Deliverability
MailChimp offers powerful deliverability rates of between 96% and 99%. MailChimp employs a range of measures to maintain these high rates. Amongst these tools include omnivore scans, automated abuse prevention systems, campaign scans, and address analysis. Additionally, you can find numerous tips on how to create anti-spam email content on the platform such as asking subscribers to add your email addresses to their address books.
HubSpot offers advanced anti-spam and high deliverability rates. The platform even has a dedicated team that works around the clock to maintain the rates and screens all the emails sent daily. Similar to MailChimp, HubSpot offers tips and guides on how to improve your content to prevent your campaigns from ending up as spam.
Deliverability Winner
Both MailChimp and HubSpot offer high deliverability rates and advanced anti-spam functions.
Integrations & Extras
MailChimp offers more than 900 native integrations. Nonetheless, MailChimp doesn’t offer a native Shopify integration. However, this shouldn’t be a problem. You can still enjoy Shopify integration through the ShopSync app which offers a free integration. Alternatively, you can enjoy a few Shopify integration features for an extra cost.
The HubSpot app marketplace offers up to 650+ native integrations with numerous apps. Some of the popular integrations include apps such as Facebook, Twitter, Gmail, Outlook, WordPress, and Zapier. With HubSpot’s free plan, you will have access to only 40 native integrations. However, with the paid plans, you will enjoy more integration options.
Integrations Winner
MailChimp takes the lead with more than 900 native integrations and free integration with Shopify – even though it discontinued its native integration with the app.
Support
MailChimp offers reasonable customer support with resourceful self-help tools such as knowledge bases and video tutorials. Furthermore, MailChimp offers responsive email support. However, it doesn’t offer live chat support.
Additionally, MailChimp offers its customer support in 3 different languages such as English, French, and Spanish. HubSpot offers access to its knowledge-rich HubSpot community. Additionally, HubSpot users can access courses, guides, articles, and eBooks for free. Other support tools include live chat and email support. However, you will have to upgrade to the premium plan to enjoy phone support.
Support Winner
Whilst HubSpot offers phone support at the premium level, it still comes to a tie with MailChimp when it comes to customer support.
Price
MailChimp offers four key plans – i.e. Free, Essentials, Standard, and Premium plans. However, you have to pay extra for the transactional emails. The free plan covers up to 2000 contacts, whilst the Essentials plan covers up to 50,000 contacts for a minimum of $9.99 per month. The Standard plan covers up to 100,000 contacts whilst the Premium plan covers up to 200,000+ contacts – at a minimum of $14.99 and $299, respectively.
HubSpot on the other end charges each hub (Marketing, Sales, CMS, and Service) separately. For each hub, it is available in a choice of 4 plans –i.e. free, Starter, Professional, and Enterprise plans. HubSpot offers a free plan for up to 3 users.
The Starter plan covers up to 1,000 contacts and 2 users for a minimum of $45, the professional plan covers 2,000 contacts and 5 users at a minimum of $800, whilst the Enterprise plan covers up to 10,000 contacts with 10 users at a minimum of $3,200 per month.
MailChimpHubSpotPlansUsersPricing/USD per monthPlansUsers/ContactsPricing/USD per monthFree2000$0Free3/<1000$0Standard50,000$9.99Starter2/1,000$45Professional100,000$14.99Professional5/2,000$800Enterprise200,000$299Enterprise10/10,000$3,200
Price Winner
With its competitive pricing, MailChimp takes the lead.
Feature Comparison Table – MailChimp Vs HubSpot
The MailChimp vs HubSpot comparison offers a detailed overview of what each of these CRM platforms offers. Whilst they are both equipped with countless features, each platform is distinctive from the other. Generally, HubSpot does an excellent job as a well-equipped CRM tool – it boasts advanced built-in features.
MailChimp on the other end combines both marketing automation and CRM features – however, it also depends much on its native integrations to deliver some of its deeper features. The table below summarizes the ratings for each tool performs with each feature.
MailChimpHubSpotOverall Ease of Use 4.74.7CRM Features 4.64.9Platform4.84.9Email Marketing Features 4.84.8Integrations & Extras 4.84.7Support4.64.6Price4.84.54.734.73
MailChimp Vs HubSpot – Which Is Better?
The MailChimp vs HubSpot comparison proves that both platforms offer impressive CRM tools for any business. Yet, each tool offers its own distinct differences. MailChimp works best for small to midsized businesses on a budget that is looking for an affordable, yet, resourceful platform.
It especially does a better job in areas such as integration and marketing automations. Furthermore, the MailChimp UI is quite easy to navigate even for the non-tech savvies. HubSpot on the other end doesn’t an impressive job at CRM thanks to its integrated advanced CRM features. Additionally, HubSpot is equipped with innumerable features across its Marketing, Sales, CMS, and Service Hubs.
However, its high prices may be somewhat of a turn-off for businesses on a budget. Plus, both MailChimp and HubSpot offer reasonable customer support however, they have limitations to phone support – especially with lower price plans.