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For any ecommerce business, investing in the best online marketing tool helps to not only enhance their brand’s popularity and online presence. Ultimately, using the right tools and campaigns, you can increase leads generation, sales, and revenue. But first, you must know which online marketing tool is the best for your business. Whilst Constant Contact may work for some businesses, it may not be the best option for all businesses. This is where Constant Contact alternatives come in.
Being able to choose the right alternatives allows you to leverage the benefits that come with the tools – whether you want features that Constant Contact offers but at a more advanced scale or simply want to substitute features that you don’t use in Constant Contact.
In the market today, you will come across a heap of online marketing tools offered. Thus, it will take you considerable time to browse through each tool to find the right Constant Contact alternatives. So, to make this process easier for you, we’ve compiled our recommended top picks for 6 better Constant Contact alternatives for your business this year.
Constant Contact Features
Before we jump into the six key alternatives, it is worth knowing exactly what Constant Contact offers. Constant Contact is amongst the oldest online marketing tool in today’s market. Launched in 1995, the marketing tool is specially curated for small to large businesses. The tool’s strongest suit is its ability to aid in event management.
Thus, if you have an ecommerce business that runs events – serving the need for building campaigns around ticketing, registrations, and invitations – Constant Contact is a perfect option. The tool offers this scope of campaign building and automation based on the plan. For example, with the free plan, you will be able to build the campaigns with third party integrated apps. However, with a paid plan, the tool offers in-house campaign builders with advanced event management tools.
Furthermore, Constant Contact brings with it other strong features which include its social media marketing – integrating Facebook and Instagram ads to increase sales. You can even build and host your site with Constant Contact whilst taking full advantage of its built-in marketing tools to optimize sales and revenue generation.
Nonetheless, Constant Contact comes with its limitations as well. Sure, it offers useful features such as extensive trigger-based campaigns and site tracking. However, it is not the best tool when it comes to list building and automations. These features offer a rather limited interface with not much creativity and flexibility.
When it comes to the pricing, Constant Contact is slightly higher on the price band, so, for small businesses, it is the only available option for businesses where its events management features are a necessity. The tool doesn’t have a limit for subscribers, however, the cost increases as the number of subscribers increase.
For larger enterprise businesses, you can even opt to curate your package at a quoted price. The minimum cost for the tool is $20 per month with 500 subscribers on the Email plan. Alternatively, you can opt for the Email Plus plan and pay a minimum of $45 per month for 50 subscribers. The Email Plus plan is curated for small businesses and organizations that want to create professional email campaigns and build customer relationships.
The Email Plus plan on the other end is tailored for small to large businesses that want to enjoy better results with automated emails and receive more powerful features. As a powerful event management online marketing tool, Constant Contact also offers discounted plans for nonprofit organizations. The tool offers a 30-day free trial as well.
As a website building tool, Constant Contact will charge you a minimum of $10 per month for small businesses looking to build their brand, sell online, and grow their customer pool. Keep in mind, however, whilst this package offers ecommerce and marketing features –it doesn’t offer specific email marketing features.
Across all its email marketing and website building plans, Constant Contact offers reasonable customer support – hosting a free knowledge base with numerous learning resources, live chat support, email support, and phone support.
Best Constant Contact Alternatives
Below, we’ve outlined the 6 key Constant Contact alternatives:
Sendinblue
Sendinblue comes in handy for businesses that are looking for a solution digital marketing platform. Using Sendinblue, you will be able to enjoy email marketing, SMS marketing, chat features, and in-house inbox to manage your customers.
Its email marketing features allow you to build and tailor campaigns to target your customers. Sendinblue’s SMS marketing features, unlike other online marketing tools, allow you to communicate directly with customers – when you want to send urgent or time-sensitive information such as limited offers.
The chat features allow you to communicate with your potential customers and existing customers instantaneously as they browse through your ecommerce site – you can set up several triggers and automations with responses to guide your customers through to ensure they receive top-notch customer service whilst still giving your team adequate time and space to focus on other areas of the business.
The inbox feature puts your team on the same page as it offers a shared inbox to help you keep track of all customer email history. However, this is not all this digitalized tool offers. Sendinblue is powered with additional customer management tools to optimize your processes.
The tool’s CRM features allow you to store, track and utilize all your customer details in one place. The tools also offer deep segmentation features which allow for advanced marketing automation – ensuring you reach targeted customers. Furthermore, the tool offers transactional email features as well.
To power up these features, Sendinblue is designed with multiple tools – amongst them include superior landing page designs, custom signup forms, dedicated Facebook ads, and even, retargeting in-web ads. Sendinblue is amongst the most competitively priced online marketing tool. The tool offers a free plan – allowing up to 300 emails per day with unlimited contacts – making it perfect for businesses that are just starting.
Additionally, the tool offers three other plans – Lite, Premium, and Enterprise. The Lite plan is perfect for new marketers and covers up to 100,000 emails with no daily sending limit. This plan costs $25 per 10,000 emails per month with unlimited contacts. This plan also begins to offer more person-to-person assistance with email support, unlike the Free plan which is limited to the knowledge base.
The Premium package is ideal for marketing pros and covers up to 1,000,000 emails per month and additional marketing tools. Costing $65 per month for 20,000 emails per month and unlimited contacts – the plan also enjoys both email and phone customer support. The Enterprise plan is designed for larger businesses that need more email volumes. This plan is more customizable price-wise and comes with dedicated priority support.
ActiveCampaign
ActiveCampaign on the other end is an advanced CRM tool optimized with email marketing, sales automation, and marketing automation features for the ultimate customer experience. The tool is capacitated with tools to garner two key results. The first one is to reach customers and engage them – using tools such as automation maps, custom subscription forms, Facebook marketing, and site tracking.
The other one is to nurture your relationships and learn what the customer wants – with features such as email segmentation, dynamic content, predictive content, event tracking, and even site messages. Furthermore, the site offers advanced qualitative reporting to help you find out what works and what doesn’t. Its integrations and numerous extensions with tools such as Gmail also improve your processes.
Furthermore, unlike other tools, ActiveCampaign is tailored for particular businesses – but this doesn’t mean that all solutions come under one package. The key is to pay for what you need and only access and make full use of the features you want. The tool offers packages designed for ecommerce businesses, digital businesses, and B2B companies. The ActiveCampaign tool doesn’t have a free plan, however, you can try out its free 30-day trial.
After the trial, you will have to opt for a paid plan – depending on your business type – be it digital, B2B, or ecommerce. The tool offers four plans – Lite, Plus, Professional, and Enterprise based on the feature package you want. Each plan offers varying features covering the marketing, sales, service, and support categories.
The Lite plan costs a minimum of $9 per month for 500 contacts, the Plus plan costs $49 per month for 500 contacts, the Professional plan costs $129 per month for 500 contacts whilst the Enterprise plan costs $229 per month for 500 contacts. Additionally, the platform offers support through its knowledge base, live chat, email, and phone services.
Mailerlite
For small or start up businesses looking for a tool that offers the basics – Mailerlite is a perfect option. It doesn’t only offer basic and useful features, even its workflows are uncomplicated – making the tool easy to use even for the non-tech savvy. Amongst the key features offered include email campaigns – allowing you to build and manage emails, the website lists, targeting and segmented automations, pop ups to engage visitors, and even surveys to learn how your efforts are paying off.
To aid with its functions, the tool also offers generous integrations with ecommerce, pop ups, landing page apps. Whilst it offers simple features, the tool is known for its intuitive editors and exceptional designs guaranteed to capture your customer’s attention.
Price-wise, Mailerlite is also quite reasonable. It offers a 14-day free trial to test whether it is for you or not. In addition to the free trial, the tool offers free and paid plans. The free plan covers up to 1000 subscribers and 12,000 emails per month.
Beyond that, it charges a minimum of $10 for unlimited emails and up to 1000 subscribers. As the subscriber list increases, so do the rates. Mailerlite offers reliable customer support. You can opt for the self-help knowledge base and video tutorials. Alternatively, you can opt for the email and live chat support options.
Klaviyo
Klaviyo is an online tool designed for email marketing and SMS marketing automation. What makes the tool a perfect option is that it is designed to meet the different business types and size needs. Generally, if your focus is to advertise and market your businesses to the best level, Klaviyo is the tool for you. In addition to its comprehensive SMS marketing automation features, the online marketing tool offers extensive social media marketing features whilst facilitating workflows such as push notifications.
Additionally, Klaviyo is also built to optimize your ecommerce business processes – delivering special integrations such as Klaviyo for Shopify, Klaviyo for Shopify Plus, Klaviyo for Big Commerce, and Klaviyo for Woocommerce, just to name a few. When it comes to the pricing, Klaviyo doesn’t charge you for what you don’t use.
First, you can opt for the free tier plan which allows you to send up to 500 emails and have up to 250 contacts. Beyond that, you will have to pay. The free tier plan doesn’t cover MMS and SMS messages. Each MMS and SMS message costs a minimum of $0.03 and $0.01, respectively. For the lowest plan, you will pay $20 per 500 emails with a minimum f 251 contacts.
To figure out how much you will pay for the messages you send, simply calculate the price based on the emails sent. For example, if you send 2 SMS messages per month, you will pay $20.02 per month – for 200 messages, you will pay $22 per month. Furthermore, Klaviyo offers a knowledge base, help desk, and standard email support. Unfortunately, you will not have access to phone support.
Drip
Drip is a marketing automation tool designed for ecommerce businesses. The online automation tool is designed with SMS and email marketing features. In fact, Drip is amongst the newest tools in the market. Launched in just 2012, the online marketing tool features incredible ecommerce integrations to improve your processes. The integrations allow for deep data synergy as well to simplify your processes in one place.
Amongst other features, you will enjoy include superior tagging, custom fields, deep segmentation, personalized content, and behavior-based automations. Price-wise, Drip is a little more expensive than your standard online marketing tool. It offers a 14-day free trial but, it doesn’t offer a free plan. The lowest you will pay for Drip is $19 – covering up to 500 people, between 500 and 2000 contacts, you will pay $29, and the rates continue.
Customer support is based on the rates you pay. For example, between 1 and 4900 contacts, you will receive email support – above that, you will receive both chat and email support. You can also access other assistance methods such as community forums, knowledge base, one on one paid training, webinars, and workshops.
GetResponse
GetResponse is particularly designed to offer email marketing features, landing page building, and webinar hosting. The tool does an excellent job at pulling in subscribers – making it perfect for businesses and other organizations who want to enhance engagement. Additionally, GetResponse offers additional features to optimize your processes – amongst them being conversion funnel features, creative page editor, and advanced analytics.
Price-wise, GetResponse offers a 7-day free trial period – to help you gauge whether or not it is for you. Additionally, it offers Basic, Plus, and Professional plans. For the basic plan, you will receive a minimum of 1000 list size access at $15 per month. You will receive the same list size with the Plus plan at $49 per month however, this plan offers more features which include automation builders, sales funnels, and webinars. The professional pan offers even more features with a list size of 1000 at $99 per month.
Final Verdict
The Constant Contact alternatives listed above come with great versatility as each tool has something to offer your business. So, if the Constant Contact tool doesn’t work for your business, with the 6 Constant Contact alternatives above, you will most certainly find the ideal tool for your business.