Using the best email marketing service allows you to bring in more revenue for your ecommerce business. With the right email marketing service, you can automate your workflows, send more and better marketing campaigns as well as maintain customer relationships.
However, to make the most of this service, you must pick the right platform. With hundreds of existing services available, we’ve made the job easier for you by compiling the 8 best email marketing services to help grow your business into a thriving one.
Why Use An Email Marketing Service
Utilizing an email marketing service comes with several advantages for your business. The best email marketing service helps you to build loyalty and trust for your brand. This service allows you to do so by preparing meaningful email campaigns you can efficiently send to your customers and subscribers promptly.
You must be asking yourself, “Why pay for an email marketing service whilst I can just use my regular email account?” Well, let’s breakdown some of the few common advantages that email marketing services have over a normal email account.
- No spam risks – using a personal email account to send bulk emails results in most emails ending in the spam folder. The best email marketing services are built with proper campaign designs, spam testing, and high deliverability rates to ensure your campaigns end up in your recipients’ inboxes.
- Easy contact tracking – it would be a nightmare trying to manually track your contacts using a personal email account. Email marketing services allow you to easily send campaigns to all your contacts. If you want to segment your emails according to the contact profiles, you can do so as well.
- Difficulty tracking your performance – The best email marketing services feature impressive design templates that help to draw your subscribers’ attention. However, this is not all they do. They also allow you to track the performance of your campaigns. You can easily know the open and read rates as well as sales generated from your campaigns.
How To Choose The Best Email Marketing Service
To pick the best email marketing service for your business, you want to examine the key features. Doing so allows you to pick the ideal option.
Engaging Template Designs
Always, opt for a platform that comes with a wide selection of design templates to choose from. However, quantity is not all you should look for. You must ensure the designs are modern and interactive enough. Platforms such as ActiveCampaign have the best design templates.
Usability
Usability depends on whether you are tech-savvy or not. Generally, it is a good idea to opt for an email marketing service that has a straightforward and simple user interface. This is especially important if you have a team of employees – to make it easy for everyone to use it.
The Ability To Send Segmented Emails
Opt for a service that offers as much segmentation, especially if you have different customer groups.
Integrations
Not all services will be available in your email marketing platform as native ones. Therefore, you want to go for an email marketing service that offers as many integrations to social media, eCommerce stores, analytics, and other resources. Also, keep in mind that some services will not offer all integrations you want. For example, MailChimp, a popular service, doesn’t integrate with Shopify.
Spam Testing And Deliverability
There’s no point in investing in a marketing service whose emails will end up in spam. Therefore, opt for an email marketing service that offers a good spam testing feature and high deliverability rates.
Pricing
The pricing must match what the platform offers. To gauge if you get value for your money, many services offer 30-day trials to test how they work. Keep in mind that you will not experience all the features they offer. It’s all up to you to compare what each service offers and compare the prices.
Customer Support
Customer support is an important feature, especially for non-tech savvies. Different services offer different support tools. Some services offer free call support for even their free customers whilst others require you to enroll in a paying subscription to enjoy the call and live chat support.
The 8 Best Email Marketing Services
Listed below are our top 8 picks for the best email marketing services;
ActiveCampaign
ActiveCampaign is favored by many ecommerce businesses as it brings great value. This platform focuses much on sales customer service relationships (CRM) with email marketing capabilities.
Drip
Drip offers an all-in-one email marketing and CRM platform. The reason Drip is favored for revenue generation is due to its boosting of customer engagement with high reported click rates on its campaigns
Sendinblue 🎉 Our 2021 Favorite!
For small and medium-sized businesses, the Sendinblue email marketing services is a perfect choice. This platform is best for growth and encouraging customer engagement.
We started to use Sendinblue for our emails in 2020 and we are fully satisfied so far. Support is fast, automation feature is fully functional.
Lucas Chevillard, Editor at Emailtech.co
Klaviyo
Klaviyo offers better features at higher subscription bands – however, it has its perks. If your main focus is automation, segmentation, and detailed analytics reporting, this is the platform to go for.
Mailchimp
Apart from its lack of Shopify integration, MailChimp brings great value to your business. It is a perfect service for those looking for deeper segmentation for personalized and targeted emails.
GetResponse
GetResponse is best for automated lead generation. It offers incredible features when it comes to marketing automation and creating “if then” rules for your campaigns.
Aweber
Aweber offers great value for businesses that don’t have a large number of subscribers.
Mailerlite
If you are looking for a comprehensive service with all the features but in a simpler and basic form – Mailerlite is your ideal platform.
Conclusion
You are guaranteed to find the ideal email marketing service, no matter the size or needs of your business. With our line up of the 8 best email marketing services, all you need to do is pick out which option works for you.
We recommend ActiveCampaign and Sendinblue.
👉 Start with Sendinblue to make use of their free plan forever until your list size grows.
👉 If you already have more than 2000 subscribers. Go straight to ActiveCampaign.