ActiveCampaign offers four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $129 a month), and Enterprise (from $229 a month). These prices are if you pay annually.
Note that this is for 500 subscribers, they increase when your list grows. Similar to Drip, each plan includes all features such as automation, autoresponders, and an email template builder.
ActiveCampaign different Plans
Features by plan
|Unlimited sending||Everything from Lite||Everything from Plus||Everything from Professional|
|Email Marketing||Unlimited sending||Unlimited sending||Unlimited sending|
|Send Newsletters||CRM w/ Sales Automation||Site Messaging||Unlimited Users|
|Marketing Automation||Contact & Lead Scoring||Attribution||Custom Mailserver Domain|
|Chat & Email Support||Deep Data Integrations||Up to 50 users||Dedicated Account Rep|
|Up To 3 Users||Custom User Permissions||❌||In-depth Onboarding|
|❌||Custom Domain||❌||Free Design Services|
|❌||Custom Branding||❌||Free Social Data|
|❌||One on One Training||❌||Phone Support|
|❌||SMS Marketing||❌||Uptime SLA|
|❌||Up to 25 users||❌|
They offer a 20% discount for non-profits. Simply contact them.
ActiveCampaign pricing model is rather complex as they combine a pay-per-subscriber and pay-per-feature model.
While its direct competitor: Drip only does the first model. So the Lite plan will only be interesting for a small subscriber list of up to 2,500 subscribers.
Beyond this, you should question or not if ActiveCampaign is the right tool for you. For less than 2500 subscribers, you probably don’t need too much from your newsletter tool and might want to consider a free option with Benchmark Email or Sendinblue.
If you have 10,000 subscribers, it’s kind of the same story as you’ll have to pay $249 per month versus $149 with Drip and the same features. Minor SMS Marketing which only a few businesses really need.
One good thing about them is that they will help you migrate to their tool for free on any plan.
So ActiveCampaign is a pretty expensive tool but feels free to try it for 14 days, no credit card required.
A contact is a single person you have recorded in your account. Think of 1 email address being 1 contact.
Absolutely not. All plans are month to month with no contracts, no setup fees, and no hidden gimmicks. Cancel anytime.
ActiveCampaign is a full suite of tools, perfect for medium size companies who need more than just email marketing. With a CRM, SMS, and website messaging.
They are totally different tools, MailChimp is simple and does the basics well. While ActiveCampaing does more with more possibilities. Read more in our detailed comparison of ActiveCampaign vs MailChimp.