Whether you’re a business owner or blogger, growing your customers and subscribers is essential. But what is equally important is keeping in touch with them. Email service applications make it possible.
Constant Contact and Mailchimp are relied on for their great email marketing capabilities. They assist organizations with connecting with potential customers, promoting their products, and reconnecting with previous clients, all via email. Plus, they allow you to segment your audience.
Although Constant Contact and Mailchimp offer a range of deliverability rates and pricing, each email application has plenty of features that are highly functional.
Here is a quick look at Constant Contact and Mailchimp.
Constant Contact
Constant Contact is a commonly used email application. It is fairly easy to set up and no credit card is necessary for the free trial. If you already have a list and need to import it, they have plenty of options even if you have one subscriber.
Managing your lists in Constant Contact is simple. You can add tags to categorize your list such as marketer, blogger, etc.
Another great feature of Constant Contact is that you can embed your products into your emails. This is especially useful if you are an ecommerce business.
Mailchimp
Mailchimp.com offers a free membership and you can have up to 2000 subscribers. It’s relatively easy to set up an account.
Another great thing about Mailchimp is that you can upload as many images as you like. You can also view your emails exactly the way they will be displayed in your recipient’s account.
Users enjoy the features of Mailchimp but the one that stands out are its flat designs within the dashboard and email templates as well.
Choosing between Constant Contact or Mailchimp.com will depend mainly on your budget and the results you are seeking to achieve.
If you want to see how these two compare head to head in all their features, check out our Constant Contact vs Mailchimp review.