- A/B split testing: With Constant Contact’s A/B testing, you create two subject lines that are each sent to a portion of your contact list. The software determines the better-performing subject line and automatically sends the winner to the rest of your audience.
- Autoresponders: Autoresponders enable you to send the right email to the right person at the right time. You can create a series of personalized, automated emails that will send themselves. You can easily automate emails such as welcome messages to new subscribers, and birthday and
- anniversary emails to existing customers.
- Deliverability: It doesn’t matter how responsive an email is if it doesn’t reach the correct inboxes. Constant Contact notes it follows best practices to ensure you stay compliant, and it boasts a 97 per cent deliverability rate. You can refer to resources on its website to learn about email best practices and phrases that may trigger spam filters.
- Email editor: When you click Create Email, you first have the choice to add your website. If you choose to do that, Constant Contact will scrub your website to find your brand’s colours, logo and social media accounts and add them to the email for you. Then you pick a template and edit it with the drag-and-drop tools.
- If you aren’t sure how to use the email editor, you can watch the video that automatically plays when you’re in the editor for the first time. When we used its email editor, we were able to create and send an email in less than 10 minutes. The emails we sent hit the right inboxes, not the spam or promotions folder.
- Email templates: Constant Contact has dozens of email templates in its library. Each template is reusable and built for both desktop and mobile. Once you pick a template, you can customize it with colours, fonts and images.
- List-building tools: Constant Contact makes it easy to add users to your contact list. You can add people through a signup form on your website, Constant Contact’s Facebook app, a tablet or its text-to-join tools.
- List management: You can upload your existing list of contacts with Excel, Outlook, Salesforce, etc. When you upload new contacts, you can use tags to categorize them, such as “VIP donor” and “prospect.” Constant Contact will automatically remove duplicates and unsubscribed contacts for you.
- Reporting: Once you send out emails, you can immediately view reports for the campaign. The viewable statistics include open rates. Click rates, the number of emails sent, bounces, successful deliveries, unsubscribes, spam reports, and did-not-opens. You can also view what links are clicked, social media statistics and poll responses. In this dashboard, you have the option to resend the email to people who didn’t receive it previously.
- Segmentation: With Constant Contact’s segmentation tools. You can identify and categorize contacts based on their clicks and send them targeted information