If you want to enjoy steadily increasing revenue generation in your online store, you want to pair it with the right email marketing tool. The Convertkit Shopify integration is an excellent option to consider.
The Convertkit platform is a full-featured email service provider designed to offer seamless workflow automation, customize your signup forms and landing pages, whilst allowing you to curate attention yielding email campaigns to increase traffic and sales in your store.
The Convertkit platform excels in four key features – email marketing, email automation, landing pages, and commerce features. The tool allows you to customize landing pages, personalize content, and automate your sales channels – there’s plenty to do to raise your income and customer pool!
So, to help you get closer to your goal – we’ve detailed below how to integrate the Convertkit Shopify plugin with your Shopify store. As an added perk, we’ve also outlined the key features that come with this integration.
Key Convertkit Features
The Convertkit integration with your Shopify store adds a layer of marketing and leads generation. However, it is through the features that the tool is packed with that you can enjoy seamless workflows. Amongst the key features include contact synching, attribute mapping, tracking, and even, single/double opt-in sign up sheets.
The contact sync feature allows you to easily migrate your customer list from your Shopify store to the Convertkit list. Furthermore, the platform allows syncing through a series of pre-set triggers. These include syncing when contacts are tagged in Convertkit – allowing updates in Shopify, merging contact data from both platforms, updating the list due to customer activity when contacts are edited or details are added.
Convertkit offers a range of useful features to help grow your contact list as well. These include the use of opt-in and creatively built pop ups, creative branding design, collecting emails from add to cart customers, loyalty and reward programs, and opt-in incentive designs, just to mention a few.
The Convertkit platform offers numerous features that improve attribute mapping based on true or false responses. This mechanism helps you to understand your customer behavior and have an insight into how your store is performing. When you explore how the platform performs and what features it offers for tracking, you will be able to get a more detailed perspective of how it offers insights for your business.
Single/Double Opt-in confirmation
The Convertkit integration with Shopify gives you the option to set single opt-in or double opt-in confirmation for your signup forms – although, the forms feature a default double opt in forms. Double opt-in forms come with the guarantee of ensuring your subscribers are committed to your business, thus, enhancing the chances of more sales and revenue generation.
Additionally, integration features a special newsletter sign up feature. This feature allows you to integrate your Shopify’s newsletter feature with Convertkit. This allows visitors to your site to easily sign up for the newsletter and has their contact details added to the mailing list.
Furthermore, the platform allows you to customize your opt-in sign up forms with a branded look – allowing your customers to easily recognize the brand and draw their attention based on how you want the brand to appeal to them.
Convertkit offers a reliable site tracking mechanism to help you understand customer behavior. The key tacking for their integration includes purchases, abandoned carts, and wish lists. Additionally, you can also track collective or individual subscriber revenue data. Using the data, you can segment your customers based on their activity and even track the impact of the email campaigns you send out.
How To Set Up The Integration
You can integrate Convertkit with your Shopify store through your account. To execute the installation using the Convertkit site, follow the steps below;
- Sign in to your Convertkit account and go to Automations then integrations
- Select Shopify and enter your store’s Shopify URL
- Click on the Authorize button to connect the store
- An authentication popup will appear – prompting you to select Install Convertkit
- After the pop up closes, click on Next and your integration will be all set
As soon as u sign up for the integration and it is activated, the Convertkit makes default settings. These include GDPR for advertising and email consent and Shopify no marketing. The GDPR Advertising Consent works for customers who agree to marketing emails during checkout.
The GDPR Email Consent on the other end is for customers who agree to receive email campaigns during check out. The Shopify No Marketing is for customers who opt-out of receiving marketing or email campaigns – ensuring you don’t include the customer tag when sending them.
The Convertkit integration with Shopify is available for free – as long as you have the Convertkit account. The Convertkit plans are available at a price range of between $49 and $79 depending on the contacts. Thus, depending on the subscriber size of your store, you can choose the right price plan.
In addition to the native integration, you can integrate the Shopify newsletter feature with Convertkit using Zapier. With this integration, your site visitors can easily sign up for the store’s newsletter – prompting the system to automatically create their email address as a new customer.
This particular trigger is useful in contact synching. To create this integration using Zapier, you need a Zapier paid account which costs a minimum of $19.99 for the starter plan for smaller businesses. As your business grows, you will pay anywhere from $49 to $599 per month.
Comparison With Other Shopify Integrations
Ultimately, the Convertkit and Shopify integration is designed for online store owners that are looking to increase revenue and customer engagement through email marketing and automation. However, the Convertkit platform is particularly designed for creativity.
If you want to explore your creativity and employ your skills in your business, this is the right integration. The platform is packed with a wide selection of visual enhancing features that help your campaigns stand out. Nonetheless, it offers adequate tracking systems and automation abilities.
When it comes to the pricing, however, the Convertkit integration with Shopify is not the most affordable one. Yet, you can take solace to the fact that the plans vary – so, you will not overplay for your integration – you only pay for the subscriber numbers in your store.
When compared to alternative platforms, Intercom Shopify integration boasts its own unique features. Whilst the integration is paid for, it is still one the cheapest options amongst paid integrations. This integration helps to accentuate customer engagement in your store through building relationships via messenger based experiences.
Unlike Convertkit which is mainly focused on automating and building creative signup tools and campaigns, Intercom is more on the business messenger side. It supports customers with chat and tools such as conversational bots, interactive apps, self service tools, and proactive product tours.
It offers your customers business messenger tools to take care of them whilst simultaneously capacitating your team with management tools and customer data enrichment to improve your automation efforts. Furthermore, unlike Convertkit, Intercom is quite affordable – costing a minimum of only $4.99 per month.
Similar to Convertkit, Drip is great at optimizing email campaigns and automations. Drip puts its focus on CRM and multi-channel marketing – involving features such as workflow automats, campaigns curated for loyal customers, and even, general automations such as abandoned cart campaigns.
Additionally, Drip offers impressive A/B testing tools to ensure your campaigns are effective. Similar to Convertkit, Drip costs a minimum of $29 per month for the lowest plan. It also boasts other plan options based on your online store needs.
The Convertkit Shopify plugin integration most certainly comes with numerous advantages for your online store. It especially does a great job for owners who want to get more creative and create a more unique marketing and customer outreach process. Convertkit lets you build unique campaigns, sign up forms, and pop ups.
However, it still does an incredible job when it comes to contact syncing, store tracking, and automation workflows. Furthermore, whilst the Convertkit and Shopify integration are available as a paid option – it still offers a selection of plans to choose from based on the needs of your business. When you look at other platform alternatives such as Intercom and Drip – they do offer a reasonable alternative.
However, they don’t offer features that are nearly as creative as the Convertkit platform whilst maintaining its overall workflow features. However, they each offer additional features that Convertkit doesn’t.
If you are willing to compromise creativity and building email campaigns – and focus more on conversation customer relationship management, the Intercom platform may just work for you. If you want an email marketing tool that offers better CRM features, then, Drip is the way to go.