Investing in good quality, reliable and effective online marketing tool is one way of ensuring that your small online business receives a large customer pool and increases revenue generation. This comparison of the Constant Contact vs Aweber tools can help you find the perfect marketing tool for your business.
Both Constant Contact and Aweber offer excellent resources and features that can take your business to a whole new level. However, to ensure they are effective for your business, you want to go for the option that is better curated for your business. For example, one of the key distinctions between the two is that Constant Contract offers excellent tools for editing and customizing your email templates.
Aweber on the other end offers comprehensive autoresponder settings. So, to help you find the perfect tool for your business, we’ve put together this detailed comparison of Constant Contact vs Aweber. Each feature and resource has been extensively cataloged to help you make a more informed decision. Enjoy the browsing!
Before you jump into the detailed features offered by each tool, it is worth exploring their main features to understand what really makes them distinct from one another. Aweber is designed as a robust marketing automation and email marketing tool. The Pennsylvania-based platform has been in the market for over 2 decades – thus, it brings with it excellent knowledge and experience.
With Aweber, you will not only enjoy a 2-in-1 email marketing and automation tool. The platform also offers lower costs, unlimited image hosting, high deliverability rates, and highly responsive and resourceful customer support. The tool’s great forte is its extensive customer support, sales tracking features, and list management tools.
Constant Contact on the other end is curated for small businesses to large-sized companies – it has been in the market since 1995. Constant Contact is packed with tools to make your marketing process easier – especially if your business frequently runs events. Packed with features such as management tools, coupons, surveys, and social campaign settings – you can use the tool to manage and run invitations, registration, and ticketing.
Nonetheless, Constant Contact is not as comprehensive when it comes to email automation. Amongst other strong Constant Contact fortes are its extensive social media marketing features – including Facebook and Instagram ads. Additionally, at an extra cost, you can use Constant Contact as a website building tool as well. The tool allows you to build your business site and brand, sell to your customers online, and grow your customer list.
Winner: Constant Contact and Aweber both bring unique and distinctive features of their own. Thus, each tool comes with an advantage based on your needs.
Design & Editor
Constant Contact is built with an easy-to-use interface that allows you to build different fun, creative, and professional email campaign templates using the “Brand your email tool”. When building your emails, you can customize them based on the colors, font, and font size, just to mention a few.
Alternatively, if you want to use its pre-built templates, it offers a reasonable amount to chose from – particularly 100 templates. The prebuilt templates come in different designs – although some may look outdated!
Aweber is built with an AI-powered email template designed that allows you to create unique and creative branded email campaigns within seconds. The best part about this smart designer is that you don’t need any tech background or knowledge as you will not be required to write any code during the building proves. In fact, building an email marketing template only takes a few seconds with the help of the drag-and-drop email editor.
Furthermore, you can also use the tool to create attractive landing pages without needing any website. If you don’t want to create your own templates, the tool offers a library of up to 700 pre-built templates that you can also edit. As if this is not enough, Aweber features pre-written email campaigns you can use as well.
Winner: Aweber is the obvious winner when it comes to email design and editing. With up to 700 prebuilt templates and an extensive campaign building tool, Aweber offers more resources compared to Constant Contact’s basic builder and only 100 pre-built templates. Plus, it offers pre-written email campaigns too.
Marketing and Automation Features
Constant Contact offers basic email marketing automation. Although you receive a few extra features at higher plans, it is still quite basic. Some of the few features you will enjoy include trigger-based campaigns, welcome emails for subscribers, contact segmentation, and resending emails to non-openers. However, Constant Contact doesn’t offer the best list building and automation tools.
Aweber on the other end offers deep automation features. Using the tool, you can automate your newsletter and email content creation by broadcasting the latest posts from your blogs. Furthermore, the deep automation features allow you to create automated campaigns and personalize them as you want.
You can assign triggers and flows to your emails o ensure they deliver the right message, to the right customer, and at the right time. Furthermore, Aweber allows automated tagging – letting you tag the right person in your list so you can better identify and send targeted emails to the right recipients.
Most importantly the extensive automation features allow you to save more time and direct it to other areas of your business.
Winner: Both Constant Contact and Aweber offer automation features. However, Aweber outperforms Constant Contact thanks to its more detailed and extensive automation features.
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Constant Contact does a reasonable job at reporting, In addition to basic reporting such as open and click rates, you can also track bounce rates, unsubscribed rates, and spam rates. Furthermore, Constant Contact offers heat map tracking where you can track the numbers visually. However, when it comes to advanced tracking such as ecommerce or social media tracking and reporting, Constant Contact doesn’t have these features available.
Aweber is a little bit stronger in the reporting area. In addition to basic reporting, Aweber tracks conversion rated and ecommerce data. You can even access account and list-based tracking – covering data such as sales over time and subscriber growth. However, unlike Constant Contact, Aweber doesn’t offer integration with Google Analytics – thus, there will be some features you will miss out on.
Winner: Overall, Aweber still emerges as the winner in reporting. Sure, it doesn’t integrate with Google Analytics. Nonetheless, it still covers extensive data in reporting
Constant Contact offers a pretty reasonable integration whilst facilitating data imports and export. Its built-in API supports a wide selection of native integrations including big names such as PayPal, WordPress, Shopify, Salesforce, Facebook, and Zapier.
In fact, the tool integrates with more than 400 different apps. Additionally, Constant Contact features specialized native integrations such as Constant Contact for Gmail, Constant Contact’s List Builder for iOs, and constant Contact for office 365.
Aweber offers a generous native integration as well – connecting with big names such as WordPress, Salesforce, Shopify, and Facebook, just to mention a few. Furthermore, Aweber’s API allows you to build your own integration for the software you are using, if it is not on the list. However, to be able to do so, you need extensive tech knowledge.
Winner: Both Constant Contact and Aweber take the lead in integrations. Whilst Constant Contact offers a generous selection of native integrations, Aweber allows you to build what you don’t have.
Constant Contact is reported to having an average deliverability rate of 97% – which is quite impressive. Thu, for popular email providers such as AOL, Yahoo, Outlook, and Gmail, Constant Contact emails are normally delivered into inboxes easily.
Some of the key efforts put together by Constant Contact to maintain their deliverability rates include proactive monitoring feedback analysis, authentication, and monitoring of contact list signups. Additionally, Constant contact is registered with large internet service providers – allowing them to receive feedback on their email activity.
The tool even uses DKIM, SPF, and SenderID c to automatically authenticate customer mails. You can even set up D-MARC authentication if you want to. Aweber also has reasonable deliverability rates – with an average of 85%. However, they are not always as constant for some email providers such as Hotmail and Outlook.
Winner: With high deliverability rates and a series of tools to maintain them, Constant Contact takes the lead.
Constant Contact allows you to have as many subscribers as you want on your list. However, the pricing is affected by the numbers – the higher the customer number, the more you will pay. At higher numbers, you can even tailor your own package with the features you want and receive a quoted monthly fee.
The tool doesn’t have a free plan, but, it offers a free 30-day trial period. Based on the features you want you can choose between the Email and Email Plus plan. The Email plan costs a minimum of $20 per month for 500 subscribers and is curated for businesses that want to grow their list. The Email Plus plan on the other end costs a minimum of $45 per month for 500 subscribers and is curated for businesses that want to enjoy more email marketing and automation features.
As mentioned above, Constant Contact also offers web building features at an extra cost – a minimum of $10 per month. This cost allows you to build your site and brand, sell your products or services online and grow your subscriber list.
Aweber offers standard and large volume pricing. Large volume prices offer personalized packages for a large business with a large customer list. The standard pricing is designed for regular-sized businesses. Unlike Constant Contact, Aweber doesn’t offer a free plan that covers up to 500 subscribers and 3,000 email sends per month.
This plan is specially designed for businesses that want to grow. The pro plan starts at a minimum of 500 subscribers for $16.15 per month. This plan offers unlimited email sends and additional features – such as no Aweber branding on your campaigns.
|Per month||Constant Contact||Aweber|
Winner: Compared to Constant Contact, Aweber offers reasonable pricing and is the winner. Whilst the lowest you will pay for Constant Contact is $20 per 500 subscribers, you will only pay $16.15 for Aweber.
Constant contact offers reasonable support which includes its knowledge base, social media, live chat, email, and phone support. The knowledge base covers resources such as how-to articles, video tutorials, and guides.
The social media support covers platforms such as Facebook and Twitter – with the Twitter page being more responsive. Additionally, Constant Contact is available in other languages apart from English which include Danish, German, French, Italian, Dutch, Norwegian, Portuguese, Spanish, and Swedish.
Aweber on the other end is popular for its extensive 24/7 customer support. Just like Constant Contact, it offers a knowledge base, social media support, live chat, email, and phone support. Whilst live chat and email support offer 24/7 responsiveness, phone support is available daily for 10 hours.
Winner: With 24/7 live chat and email support as well as long phone support hours, Aweber takes the lead when it comes to customer support.
The Constant Contact vs Aweber comparison sheds light on how distinctive each tool is. As evident to their different features and feature capacity, each tool is unique in its own right. The ratings below further prove this point.
|Design and editor||4.5||4.7|
|Marketing and automation features||4.3||4.7|
Which Is Better – Constant Contact vs. Aweber?
The constant Contact vs Weber comparison proves just how handy each tool can be for your business based on your needs. Whilst Aweber does an excellent job in design, automations, integrations, and customer support Constant Contact offers powerful deliverability rates and integrations too. Furthermore, Aweber offers a more affordable option for those on a budget.
But, this is not to say that Constant Contact is entirely useless. Especially for businesses that run many events, Constant Contact features are a better option. Plus, the design and editing features are not at all bad either. Whilst Aweber is cheaper than Constant Contact, the price gap is not as wide.