It’s no surprise that Artificial Intelligence (AI) is paving its way in almost every field.
Industry leaders have been compelled by the rapid diffusion of new technologies to explore new and more efficient domains, and AI has proven to be the best tool for this.
In email marketing, artificial intelligence has sparked a major shift. In fact, 41% of email marketers feel that the most beneficial consequence of artificial intelligence on email marketing is increased income through higher open and click rates.
To understand the importance of AI-first we need to know what exactly is AI?
Artificial intelligence (AI) is a broad field of computer science that focuses on building machines that can perform tasks that normally require human intelligence normally.
Some known examples of AI are Siri, Alexa, Netflix recommendation system, and Self-driving cars.
How Can You Make the Best of AI in Your Email Marketing Strategy?
Every time you send an email to market your brand, you want your target audience to receive that information, and AI makes sure this happens. It helps you reach your audience and get heard by them, resulting in better engagement and more sales.
Here are some areas where AI is used to improve your overall email campaign performance:
- Improved Segmentation
We all know the importance of segmentation in email marketing. But given the volume of customer data available, it becomes increasingly difficult for marketers to manage it and use relevant data effectively.
AI can easily screen your customers to obtain data that can be used for segmentation. AI makes your job way easier by categorizing people based on all the relevant data collected. It segments your email list based on demographics, geographics, psychographics, purchase behavior, browsing history, and more.
Improved segmentation can boost the engagement metrics significantly as it allows you to send appropriate content to specific target groups.
- Building More Personalized Emails
Based on your buyer personas and interests, AI helps you create a more personalized experience.
AI tools use natural language processing to generate more actionable CTAs and content with relevant keywords. With enough data, AI could calculate the price points and products that are most likely to entice a buyer to take a desired action. AI also recommends which keywords to include in the copy of your emails to maximize conversion potential.
Moreover, AI assists you in personalizing photos and the positioning of design elements. All of this results in a positive customer experience since customers receive what they expect, while also increasing customer engagement.
- Auto-Generated Subject Lines
It has been tried and tested that catchy subject lines can do wonders for your email marketing. AI can forecast how likely customers are to be attracted by the subject line and open your email. It also suggests which subject lines would perform best with your target audience.
AI also ensures that your subject lines are consistent with the tone and language of your brand.
- Determining Send Times
No matter how good your email content is, it’s of no use if your audience doesn’t even notice it. Sending out emails at the wrong time can be disastrous. If they are not active at the time you send your email, it just might get lost among hundreds of emails sent to their inbox daily.
Thus, you should ensure that emails are sent at a time when your audience is most likely to open and read them.
AI algorithms are designed to predict the right time to approach your target audience and when they are likely to open an email. AI can do this for each individual person, making it easier to schedule your emails and boost the performance of your email marketing campaigns.
- A/B Testing
A/B testing is essential in marketing. By testing & comparing two elements, A and B, you can generate data on what increases consumer engagement and utilize it to your advantage. Subject lines, email copy, CTAs, email design, and graphic components can all be tested.
AI can make it much easier to interpret data obtained from A/B testing. The comparisons can also be broken down into components, allowing for a more comprehensive analysis.
AI appears to compensate for human limitations. Utilizing the best of what AI has to offer while adhering to best practices in email marketing, can significantly improve your email engagement metrics.
Top 9 AI tools that you should use for email marketing:
There are a number of tools that facilitate artificial intelligence in your email marketing strategy. Here are we have covered the top 9 tools with different functions which makes email marketing better and easier:
1. Clearout.io
Clearout is one of the must-have tools to execute an email campaign successfully. It improves your sales and marketing efforts by simplifying the process to discover and reach the ideal prospects via emails.
Its Email Verification tool ensures that you are reaching out to the right addresses, reduces bounce rates, and improves email deliverability. And its Email Finder tool works towards expanding your reach by fetching you the verified address of your leads.
It offers real-time validation, bulk validation with 98% accuracy, many powerful features, seamless API, and hundreds of integration. Its WordPress plugins and javascript widgets can be used with all your forms, landing pages, apps to capture hot leads in real-time.
Pricing: Comes with different pricing plans: pay as you go plan to start at 3000 credits at $21 and monthly & yearly subscription/customized starting at 5000 credits at $23.2. You also get 100 credits for a free trial.
2. RafflePress
Running competitions and giveaways is one of the most effective strategies to grow your email subscriber list. It allows you to create viral contests or giveaways without having to do a single line of code.
You can run these events on your own blogs and social media sites with the RafflePress plugin. It’s adaptable enough for creating for all of your preferred marketing channels.
It also comes with powerful features like one-click entry, landing pages, retargeting, integrations, and more.
Pricing: Starts at $49 per month (paid annually), but a lifetime license is available for $449!
3. Contactually
Nowadays all businesses need a CRM to manage their clients effectively, thus making Contactually one of the most useful tools on this list. It’s a customer relationship management system that makes it simple to stay engaged with every part of your network.
Simply categorize your key contacts into Buckets, and Contactually takes care of the rest. So you don’t have to worry who to follow up with today, what prior interactions were like, or how to start a conversation.
It’s especially a great tool for real estate brokers, agents, and anyone who wants to manage and engage their clients regularly.
Pricing: The Professional plan costs $69 per month, while the Accelerator plan costs $119 per month.
4. HubSpot
HubSpot is frequently rated as one of the best marketing automation tools for a variety of functions.
It helps you manage all your marketing tools and data from a single powerful platform. This saves you valuable time and gives you all the context you need to create a scalable experience for your customers that attracts and converts the right ones.
Whether it’s strategies, services, or software, HubSpot makes it easy for you to scale your business without complicating it. It has everything you need to grow your business better.
Pricing: Paid plans start at $50 per month for the Starter plan and go up to $1200 per month for the Enterprise plan.
5.Act-On
Act-On is one of the leading growth marketing platforms built by marketers for marketers. It helps you connect and streamline all your marketing tactics to create dynamic engagement strategies.
It is easily adaptable, and scalable for teams of all sizes, industries, and growth projections.
Moreover, Act-On is easy to implement, highly configurable to your specific needs, and supported by the best support team in the industry.
Pricing: There are two pricing plans available, with the first one starting at $900 per month (billed annually).
6. LeadSquared
LeadSquared helps small to medium-sized businesses to automate the lead scoring process by merging marketing & sales together for greater efficiency and driving higher revenue.
It offers marketing automations and end-to-end CRM functionalities for an affordable price, making it an attractive option for startups and growing companies alike.
It also offers landing pages, email marketing, lead management, analytics, connectors, WordPress Plugins, and much more.
Pricing: Marketing automation plans start at $150 per month (billed annually). Automation processes, on the other hand, are only available on the Basic plan and higher, starting at $400 per month (billed annually).
7. Campaign monitor
What good is an automated email marketing campaign if things like testing, tracking, and optimization can’t be automated? Campaign Monitor makes this possible.
The tool enables marketers to send out beautiful and customized emails, increasing engagement with subscribers and promoting loyal readers and conversions. It also comes with interactive metrics that are simple to review and use.
It also features beautiful templates, drag-and-drop builder, and engagement-based segmentation that enables marketers to deliver targeted content to large lists of subscribers without requiring technical expertise.
Pricing: Campaign Monitor plans start at $9 per month, but for better automation features, you’ll want to upgrade to the Unlimited plan ($29 per month). CM Commerce plans start at $9 per month as well.
8.Drip
Drip is a marketing automation system used by growing ecommerce companies to improve their email marketing efforts.
Drip uses your eCommerce consumer data to create completely targeted email and triggered responses that increase your revenue.
It targets customers based on what they buy, browse, and their interests. Drip makes it simple to target the proper audience by using pre-built or custom segments that update in real-time.
Pricing: Starts at $49 per month.
9. OptinMonster
OptinMonster is a paid WordPress plugin that allows you to collect and segment email addresses automatically. These can be divided into categories based on the user’s behavior, inactivity, cookies, geographic location, and other factors.
OptinMonster allows you to create beautiful lead generating forms that have been shown to increase your email list size.
It also integrates seamlessly with a number of popular email service providers. That means you can use OptinMonster to rapidly expand your email list and then use your email service provider to deliver personalized automated emails.
Pricing: Begins from $9/month (when billed annually), making it an affordable option for small enterprises.
Using artificial intelligence (AI) in your email marketing is a safe approach to break through all the constraints.
If you haven’t already, now is the time to start incorporating AI into your email marketing plan for improving personalisation, engagement – and, ultimately, sales.
Author’s Bio- Aastha Shaw is immersed in creating & developing content at Clearout & ClearoutPhone, Saas products used for email verification and phone validation respectively. She has been creating content for websites, blogs, and videos for marketing. You can reach out and connect with Aastha on LinkedIn.