Overview
Klaviyo offers a free plan of up to 500 contacts. After that, It’s based on your subscribers count. For example:
- 1,000 contacts will cost you $30,
- 10,000 contacts will cost you $150,
- 100,000 contacts will cost you $400
- 50,000 contacts will cost you $700.
The premium plan has all features minus what you would expect as a corporation.
You can use it for free forever as long as you don't send more than 300 emails per day.
Klaviyo Plan in details
Free
300 emails/day
$
0
/mo
Lite
40,000 emails/mo
$
25
/mo
Essential
60,000 emails/mo
$
39
/mo
Premium
120,000 emails/mo
$
66
/mo
Enterprise plan
If you have more than 200,000 subscribers, you reach out to them to discuss about an Enterprise plan. You can always request a quote for their Enterprise plan which offers extra features:
- 10+ seats
- Managed setup and priority support
- Dedicated account manager
- Dedicated infrastructure
- Priority sending
- SSO (SAML)
Features by plan
All plans include the same features, here is what each feature can help you achieve.
| FREE | LITE | ESSENTIAL | PREMIUM | ENTREPRISE | |
|---|---|---|---|---|---|
| Unlimited Contacts | ✅ | ✅ | ✅ | ✅ | ✅ |
| Mobile-friendly email designer | ✅ | ✅ | ✅ | ✅ | ✅ |
| Email template library | ✅ | ✅ | ✅ | ✅ | ✅ |
| Email & SMS personalization | ✅ | ✅ | ✅ | ✅ | ✅ |
| SMS marketing | ✅ | ✅ | ✅ | ✅ | ✅ |
| No daily sending limit | ✅ | ✅ | ✅ | ✅ | |
| Remove Sendinblue logo | ✅ | ✅ | ✅ | ||
| A/B testing | ✅ | ✅ | ✅ | ||
| Segmentation | ✅ | ✅ | ✅ | ||
| A/B Testing | ✅ | ✅ | ✅ | ||
| Send time optimization | ✅ | ✅ | |||
| Facebook ads | ✅ | ✅ | |||
| Retargeting ads | ✅ | ✅ | |||
| Landing page builder | First 5 included | ✅ | |||
| Unlimited contacts & details | ✅ | ✅ | ✅ | ✅ | ✅ |
| Advanced segmentation | ✅ | ✅ | ✅ | ✅ | ✅ |
| Customizable signup forms | ✅ | ✅ | ✅ | ✅ | ✅ |
| Sales CRM | ✅ | ✅ | ✅ | ✅ | ✅ |
| Chat | ✅ | ✅ | ✅ | ✅ | ✅ |
| Transactional email and SMS sending | ✅ | ✅ | ✅ | ✅ | ✅ |
| Core API features | ✅ | ✅ | ✅ | ✅ | ✅ |
| Advanced templating language | ✅ | ✅ | ✅ | ✅ | ✅ |
| Dedicated IP included | Included in all monthly plans of 350,000+ emails | ✅ | |||
| Workflow editor | ✅ | ✅ | ✅ | ✅ | ✅ |
| Page tracking | ✅ | ✅ | ✅ | ✅ | ✅ |
| Marketing automation workflows | Up to 2,000 contacts | Up to 2,000 contacts | Up to 2,000 contacts | ✅ | ✅ |
| Real-time reporting | ✅ | ✅ | ✅ | ✅ | ✅ |
| Geography & device reporting | ✅ | ✅ | ✅ | ||
| Heat map reporting | ✅ | ✅ | ✅ | ||
| Advanced open & click stats | ✅ | ✅ | ✅ | ||
| API & plugins | ✅ | ✅ | ✅ | ✅ | ✅ |
| Email support | ✅ | ✅ | ✅ | ✅ | ✅ |
| Phone support | ✅ | ✅ | ✅ | ||
| Dedicated account manager | ✅ | ||||
| Multi-user access | First 3 included $12 per additional user (up to 10) | ✅ | |||
| SSO & SAML | ✅ | ||||
| Service Level Agreement (SLA) | ✅ | ✅ | ✅ |
Conclusion
Klaviyo can be more expensive than its direct competitor: ActiveCampaign, but the value that you will get out will be higher.
If you are looking for an all-in-one solution including an Email service provider, CRM and landing page builder, Klaviyo is a strong option to consider.