Overview
ActiveCampaign offers four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $129 a month) and Enterprise (from $229 a month). These prices are if you pay annually.
Note that this is for 500 subscribers, they increase when your list grows. Similar to Drip, each plan includes all features such as automation, autoresponders and a email template builder.
Like most of the ESP in this category, (Except Benchmark and Mailchimp), ActiveCampaign does not offer a free plan. Though you can try it for free for 14 days.
Pricing details
Lite
For 1000 subscribers
$17/mo
Plus
For 1000 subscribers
$49/mo
Professional
For 1000 subscribers
$129/mo
Enterprise
For 1000 subscribers
$229/mo
For larger subscriber lists
Here is an idea of what you'l pay if your list is larger than 10,000 subscribers.
Contacts | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
10,000 | $139 / mo | $249 / mo | $349 / mo | $499 / mo |
25,000 | $225 / mo | $319 / mo | $599 / mo | |
50,000 | $299 / mo | |||
100,000 | $459 / mo |
Features by plan
See below all the features associated to the 4 tiers offered by ActiveCampaign.
| Lite | Plus | Professional | Enterprise |
|---|---|---|---|
| Unlimited sending | Everything from Lite | Everything from Plus | Everything from Professional |
| Email Marketing | Unlimited sending | Unlimited sending | Unlimited sending |
| Send Newsletters | CRM w/ Sales Automation | Site Messaging | Unlimited Users |
| Marketing Automation | Contact & Lead Scoring | Attribution | Custom Mailserver Domain |
| Chat & Email Support | Deep Data Integrations | Up to 50 users | Dedicated Account Rep |
| Up To 3 Users | Custom User Permissions | ❌ | In-depth Onboarding |
| ❌ | Custom Domain | ❌ | Free Design Services |
| ❌ | Custom Branding | ❌ | Free Social Data |
| ❌ | One on One Training | ❌ | Phone Support |
| ❌ | SMS Marketing | ❌ | Uptime SLA |
| ❌ | Up to 25 users | ❌ |
Available discounts
They offer a 20% discount for non-profits. Simply contact them.
Conclusion
ActiveCampaign pricing model is rather complex as they combine a pay-per-subscriber and pay-per-feature model.
While its direct competitor: Drip only does the first model. So the Lite plan will only be interesting for small subscriber list up to 2,500 subscribers.
Beyond this, you should question or not if ActiveCampaign is the right tool for you. For that amount of subscribers you probably don't need too much from your newsletter tool and might want to consider a free option with Benchmark Email or MailChimp.
If you have 10,000 subscribers, it's kind of the same story as you'll have to pay $249 per month versus $149 with Drip and the same features. Minor SMS Marketing which only few business really need.
One good thing about them is that they will help you migrate to their tool for free on any plan.
So ActiveCampaign is a pretty expensive tool but feel free to try it for 14 days, no credit card required.